Payme CNY AR Laisee Giveaway

The Background
HSBC's e-wallet PayMe has gone big with augmented reality (AR) and out-of-home (OOH) ads in its latest lai see giveaway campaign ahead of the festive season. 

This CNY, Payme aims to drive buzz and excitement in the market to encourage users to spend using PayMe, while providing its users with a unique AR experience that engages its audience and drives them to act on its call to action (CTA).

Working with Mirum and Oglivy, we helped to create this year's new Payme CNY character KV that is used across all billboards, social media, and AR experience. The new Payme CNY embodies a fun, cool, and trendy hip-hop look character.

By scanning the QR code at Island Beverley's (金百利中心) outdoor billboard in Causeway Bay, customers can witness through their AR camera the PayMe and its mascot PayMeow ad domination, filling up the key areas of Causeway Bay.

Client: Mirum, Oglivy, Payme
Task: Character 3D modeling